Part Two: Creating Logos for Use With Branded-Pix™

By: Sean Saliva

Logos Completely Designed by You

If you want to design your own logo for free, and you have the kind of creativity and color sense required, you can use Microsoft Paint. For placing a logo and adding text, it doesn’t get any easier than Microsoft Paint. For anything more sophisticated, you will have to invest in software, which has many uses, but requires a monetary commitment, and a learning curve, sometimes substantial.  

Tools of the Trade

Adobe Illustrator® – The industry standard for logo creation and illustrative graphics. Industry professionals around the world use this software for 95% of their logo creation needs. Why? The software allows for ease of use in the creating of vector-based images. Vector-based images are created and have the ability to be enlarged or minimized at will, without causing the image to become pixelated (degraded).

Adobe Photoshop® – While also used by many designers to create logos, the only difference with this software, is that you will have to create your image at the size desired, as images that are exported via Photoshop do not allow for enlarging or minimizing without a degradation of the image quality. Photoshop is for photos and you should really think twice before considering the use of this software for logo creation. I mention it here only for those who wish to use a photo background in their logo creation.

How to create and use a logo in Branded-Pix

Once you have decided on your software selection for creation, you will want to either create your logo from scratch, utilizing all your creative skills and your desired software, or you can begin by searching from the treasure trove of online resources that will allow you to start the creation process ahead of the curve.

For the purposes of this article, sites like www.freepik.com or www.vecteasy.com are two sites that catalog and maintain an entire library of already created "Logo Elements". Logo elements are just what they sound like, standardized logo emblems, words, buttons, and images that are created for the specific purpose of creating a logo. Depending on your business or company background, you can search for industry specific logo elements that you can choose from to make the logo creation process a little simpler, since the creation of the logo elements is practically completed for you. It's easy: find your desired logo element and download it; import it into one of the above programs (Illustrator is the best option in my opinion); edit the text to fit the logo element you have chosen. Once you have reached the desired look and feel for your logo, it's a simple matter of saving and exporting your logo to use with the Branded-Pix App.

Differences in File Type Exporting

From any of the above-mentioned software, you have the option to save or export your logo into a format that will work best with Branded-Pix. If this is the route you choose to take, exporting your logo as a .png file will make certain that no background color exists. When exporting the logo as a .png you must keep in mind that your logo may get lost in your photo. To alleviate this dilemma, we recommend exporting a color version, a black version and a white version of your logo as mentioned above. This will ensure that you have three visible choices for your images.

Now, as far as .jpg files are concerned, they will always have a color background on your logo. This is not a bad thing, as long as you are designing a logo that requires a background. (Like the more detailed photo type logo mentioned in connection with Photoshop.) If a background color is what you require, then exporting your image as a .jpg is the route you will want to choose and implement. Colored backgrounds, are occasionally a concern when the background of the photo itself is the same color as the logo, so be aware of this issue.

 Recommended Logo Size

The recommended logo size for web-placed logos should be a minimum of 800 pixels x 800 pixels with a maximum of 72 DPI (dots per inch). The concentration of dots per inch will be substantially higher if the logo will be used on printed material. For printed logos, use a minimum of 300 DPI. This will give you a square digital “canvas” for placing your logo. Once your logo is placed dead center, export it as a .png or .jpg, email it to yourself, open the email on your smartphone or tablet, save the images to your photo gallery and now you are ready to install your logos into your Branded-Pix library to use when Branding all your social media images.

 

All logos and copyrights are the property of their respective owners.

 

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